Junior Signature Experience Communication Specialist
Core Responsibility
To manage and enhance all hiker-facing communication and content touchpoints, ensuring a consistent, warm, and accurate experience aligned with The Pekoe Trail brand and values.
Key Responsibilities
- Manage daily communication with hikers across all platforms including email, phone, WhatsApp, Instagram, Facebook, and other messaging channels.
- Respond to inquiries from hiker social media groups and online communities in a timely and professional manner.
- Maintain a structured Q&A and response log to ensure consistent and accurate information sharing.
- Manage and update The Pekoe Trail social media channels with relevant and engaging content.
- Create, upload, and maintain blog posts and website content related to hiker experiences and trail updates.
- Ensure all communication reflects the tone, values, and positioning of The Pekoe Trail.
- Support the communication needs of signature experiences and special collaborations.
- Assist in improving the hiker journey by identifying communication gaps and suggesting enhancements.
- Coordinate with internal teams to align messaging and updates.
Key Deliverables
- Daily response management and resolution of hiker inquiries.
- Updated and organised communication log system.
- Regular content updates for social media platforms.
- Monthly blog posts or website content updates.
- Standardised FAQ and communication templates.
- Weekly summary of communication trends, common queries, and feedback.
- Support material for signature experiences such as tour briefs, information packs, and content summaries.
